Marketing is the process of promoting, selling, and distributing a product or service. It involves understanding customer needs and preferences, creating value through product development, and communicating that value through various channels to attract and retain customers. Marketing encompasses various strategies and tactics, including market research, advertising, public relations, branding, and sales. The ultimate goal of marketing is to establish strong customer relationships, drive sales, and enhance a company’s reputation in the marketplace. It plays a crucial role in connecting businesses with their target audience and influencing consumer behavior.
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